It will have been difficult to ignore the fact that the excellent cancer charity, Macmillan Cancer Support, is on a mission to raise significant funds in the month of September, as part of its World's Biggest Coffee Morning campaign.
The profile of the charity is much-loved and many people in Britain can vouch for the way the organisation has offered support and care for those who are suffering from cancer and also those who are indirectly affected by the trauma of seeing those they love with the disease.
On 30 September, the coffee-drinking campaign will climax and the charity hopes to raise £8.5 million for its causes.
Another much-loved British institution – Marks & Spencer – is also joining in with the worthwhile campaign. As reported in the Daily Mirror recently, the company has its own strategy to get us to sip our coffee and nibble on some cake while simultaneously raising money for Macmillan Cancer Support possibly using catering equipment.
What is M&S doing? They have promised that 50 pence from every cup of coffee which it sells in the M&S cafes on the date of the World's Biggest Coffee Morning (30 September), will go towards the fund. Added to this gesture of goodwill, 10 pence from certain cake products will also be donated to the cause which involved not much in the way of catering equipment. So if you enjoy caffeine, have a conscience and can persuade yourself to indulge with a little Marks & Spencer Victoria sponge cake ( or something similar), why not pop into your local branch next week to support the charity?