According to recent news reports, things are looking up for the Kenyan coffee industry.
Apparently, there has been a growing interest in supping on freshly brewed coffee from this African country and, as a result, there has been a corresponding increase in the number of coffee bars using coffee machines in the East African country to satisfy this demand.
Once upon a time, it is reported, the Kenyan coffee market was predominantly aimed locally at high-quality hotels and international customers.
However, the tables are turning and many Kenyans - notably those from the middle classes - are developing their own taste for their national product.
For instance, reporters have noticed that the capital of Kenya, the city of Nairobi, has seen a growing number of coffee vendors using more and more aggressive tactics to tout for the business of coffee-lovers.
Apparently it is not just straight forward coffee shops which are cashing in on the new craze. In addition, other catering establishments are also making fresh coffee available, such as in hotels and also in fast food outlets.
In the past, a lot of the coffee shops had foreign owners targeting wealthy clientele but now the man on the street can be found meeting at the coffee establishments. As with coffee houses the world over, it is an excellent place to sit and socialise or to have nice and pleasant surroundings and beverages for a business meeting.
Unlike some Western countries who often associate coffee-drinking as a morning activity, many of the customers to the Kenyan coffee shops tend to want their fix of caffeine between 4-8pm.