Wednesday, 11 May 2011

Generating Profit Where Capital Equipment Funding Not Possible

A way of driving increased profit potential from café areas without the means of funding capital equipment is the latest solution offered by CHR Equipment, an award-winning catering equipment company within the commercial sector.

Not only does the solution, managed by experts in their field, bring greater profit opportunity, but it is also positioned as an environmentally sustainable and socially responsible answer to the use of otherwise under-frequented areas within educational, healthcare and public establishments.

CHR's café package centres itself around the franchise of a leading coffee chain, but has the added dimension of running and executing the entire programme. Carrying out feasibility studies and/or re-designing and kitting out such under-used café areas, the financing of any equipment needed is done through purchase lease arrangement.

To achieve its socially- and environmentally-friendly credentials, CHR's solution involves the use of recycled paper cups and coffee produced in Fair Trade conditions.

Commenting on the potential success of the programme, company sales director, Paul Neville, said, "In one installation we are carrying out now, the feasibility study revealed potential turnover of £½m+ for the first year alone."

Through almost 20 years in operation, CHR Equipment areas of expertise have grown to include solutions for a broad range of venues such as local pubs, Michelin accredited restaurants and stadium areas. Based in Preston, Lancashire, the company has been recognised for its work by CEDA (Catering Equipment Distributors Association) for two consecutive years - highlighting its quality and consistency.

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